Google Analytics or Matomo: Which One is Right for You?
- Published
- Author
- Folkert ElzingaCo-Founder / CEO
This week, Google announced via email to all its users that starting in April 2025, Google Tag Manager (GTM) containers will automatically load a Google tag before sending events. This change aims to improve tracking reliability and data collection for advertisers. However, it also raises serious concerns regarding privacy regulations, particularly in the European Union.
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